Business, Management, Marketing & Technology Pathway
Marketing is the process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that
satisfy a customer.
Course work teaches the principles of advertising, display, sales, merchandising, economics and marketing in a global economy.
Students train in techniques that businesses and organizations use to persuade consumers to buy products or use services. Students will learn about types of social media and the social media strategies businesses utilize to meet their marketing goals. This exciting course teaches many transferable skills that students can use immediately in the workplace or to pursue a business degree at a postsecondary institution.